Bathing in MUD to get clean? That’s exactly what co-founders Caitlin O’Farrell and Rosie Jonas have conceived with MUD, an all-natural clay based bath booster.
We have preached here and here on the many benefits of adding minerals to our diets and how most of us are deficient; so naturally bathing in water with minerals added is something we find appealing. MUD employs bentonite and kaolin clays to detox the body of nasties we don’t want (heavy metals, pesticides, parabens, etc) while replenishing the reserves of minerals and vitamins we do want. All of this ‘hard work’ is to be achieved in a calming, preferably candlelit bathtub environment. So the question dear reader, is not why take a bath but why take a bath if it isn’t a MUD bath?
We recently spoke with the Melbourne, Australia based MUD duo to discuss this very question.
- What is the story behind MUD?
We love to tinker. Rosie is a national transformation manager for a big four accounting firm and Caitlin is an online merchandiser for one of Australia’s largest retailers, but when we’re not inspiring innovation and hacking the mainframe, respectively, we like to take care of ourselves and our health. This is essentially how MUD was born. We did a lot of research around detoxing, and we found that detox baths are one of the fastest (and most enjoyable) ways to cleanse your insides and your skin.
- Why should we be bathing in a tub of murky water?
Detox baths help alleviate myriad skin conditions, reduce toxic load build up, stimulate the lymphatic system and restore vitamins and minerals to your body.
We designed MUD to extract toxin build up from your body, while exfoliating and nourishing your outer layer with natural vitamins and minerals to leave you feeling light, smooth and relaxed. MUD products contain 8 natural ingredients, derived from the earth in its purest form. It is ideal for all skin types – even sensitive skin. We make it in Melbourne, Australia and it is 100% Natural, vegan and cruelty free.
- What are the key ingredients in MUD that make it effective and what is the protocol for use?
All of MUD’s products include our key ingredient, Bentonite clay. Bentonite clay has an electrical charge which comes to life when married with water. The negative charge in the clay attracts the positive charge found in toxins, and this is how toxins are extracted. Due to this electrical charge, MUD cannot touch metal. We provide a bamboo spoon with each purchase, and encourage our customers to mix their MUD mix in either a glass, plastic or ceramic bowl. It’s a fun process to create the MUD mix, and also gives you the option to either use MUD as a detox bath, in the tub, or as a body and face mask.
- Tell us about MUSCLE MUD.
Muscle MUD is the ultimate recovery tool. We are both avid gym goers and really enjoy looking after ourselves and our bodies. We realised there wasn’t anything that was natural, relaxing and that actually worked, on the market. So we decided to design our own! We designed Muscle MUD to ease sore muscles and to help the body recover faster from those post-workout strains. We’ve loaded it with Epsom salt, which is high in magnesium, and Peppermint essential oil. Both of these key ingredients reduces pain, inflammation and eases muscle strain. It’s perfect for if you have sore muscles, or aches and pains in general. Simply create a MUD mask for the area which is sore, and leave it on for 10-15 minutes. It will ease the pain and get you back to normal in no time. Alternatively you can draw a bath and soak in the Muscle MUD mix, for an all over recovery session.
- What’s on the horizon for MUD?
At the moment we are trying to expand our global footprint focusing on a number of international wholesale opportunities. We are also experimenting with two new products which will be released soon, more on that later! Our immediate focus is on our customer and working out exactly what they want and need, and how we can best serve them.